Software & Technology
We tackle the tough topics!
Why SaaS Companies Need an Animated Explainer Video to Sell More Software
SaaS products are built to solve complex problems—but explaining them clearly is often harder than building them. Founders, developers, marketers, and sales teams frequently struggle to communicate their value in a way prospects immediately understand. In today’s competitive SaaS landscape, confusion doesn’t just slow growth—it stops it.
That’s why an animated explainer video for SaaS has become one of the most effective tools for selling software. Check out these highly effective videos, and scroll down for more information on why our video can sell your software better and faster than any other method.
Simplifying Complex Software Through Story
Most SaaS products deal with abstract ideas: workflows, automation, integrations, data, security, or performance. Feature lists and long pages of copy rarely communicate why any of that matters. An animated explainer video transforms complexity into clarity by framing your product as part of a simple, relatable story.
At Story Vision Video, we specialize in helping software companies translate what they do into stories people instantly grasp. Through animation, scriptwriting, and visual storytelling, we show the problem your audience faces, why it matters, and how your SaaS product makes life easier. Instead of overwhelming viewers, we guide them toward understanding—fast.
Building Trust and Credibility in Seconds
Trust is critical in SaaS, especially when buyers may never speak to sales before signing up. A polished animated explainer video builds credibility immediately. It demonstrates professionalism, clarity, and confidence in your solution.
A strong SaaS explainer video reassures prospects that your company understands their challenges and has a proven approach to solving them. For early-stage startups, this levels the playing field with larger competitors. For established SaaS brands, it reinforces authority and trust.
Educating Without Overloading
SaaS buyers need to be informed—but they don’t want to read a manual before booking a demo. An animated software explainer video delivers the right information at the right level, helping viewers understand what your product does, who it’s for, and how it works—without technical overload.
Marketing teams use explainer videos to increase engagement and conversions on landing pages. Sales teams use them to shorten sales cycles and qualify leads before conversations even begin. The result is clearer communication across the entire funnel.
Driving Action Across the SaaS Funnel
An effective animated explainer video doesn’t just explain—it motivates. By combining clear messaging with engaging visuals and a compelling call to action, it encourages prospects to take the next step, whether that’s starting a free trial, booking a demo, or contacting sales.
Because animated explainer videos are so versatile, SaaS companies use them everywhere: websites, email campaigns, sales outreach, investor pitches, onboarding flows, and product launches.
Why SaaS Teams Choose Story Vision Video
Story Vision Video creates animated explainer videos designed specifically for software companies. We understand SaaS products, buyer journeys, and the importance of turning complexity into clarity. Our videos help SaaS founders, marketers, and sales teams explain more clearly, build trust faster, and convert more prospects.
If your software is powerful but hard to explain, an animated explainer video can bridge the gap between interest and action.
Our Easy Process
We take the load off your shoulders while keeping you in the loop at each stage:
WE LISTEN
You talk. We listen, gathering information as we go. About your objectives. Your target market. What keeps your customers up at night. Our brief questionnaire helps get to the heart of your story and the type of information we know we need to produce a great, effective video for you. We also provide creative ideas - the “hook” that catches viewer attention.
WE WRITE
The script is the heart and soul of your video. It's where creativity comes to life. We write the script and send it back to you for approval. Next, we do a storyboard for whiteboard videos, and an art gallery for other video styles. You review and request revisions if needed. We work on it until you’re satisfied. We’re good. Most of our customers don’t need many revisions.
WE CREATE
Your video! Here’s where it all comes together. Our narrator narrates and our editor edits, adding animation, music, sound effects and other nifty stuff until: Voilà! A masterpiece! Your masterpiece.
WE DELIVER
Once your video is edited we put it online for you to review. We make revisions if needed, and done! Yes, we offer unlimited revisions. NO, you won’t need them. Unlimited revisions are typically offered by off-shore production houses to overcome communication issues We’re 100% made in America and don’t have this problem.
