That tradeshow is closer than you think!
Start planning now.
If there’s a trade show in your future – like the objects in your side view mirror – it’s closer than you think. Whether it’s live or virtual, a properly executed Trade Show Video is the best way to stop – inform – and convert – traffic at your booth.
Why video? You only have a few seconds to grab a person’s attention. Maybe 5 seconds, 10 if you’re lucky. That’s the time it takes for someone to walk by your booth or jump to the next link at a virtual tradeshow.
On a large screen video stands out. On the most basic level it moves. It grabs the eye. It also informs, persuades and motivates. And it’s always there, even when your tradeshow team is busy talking with others.
A few guidelines:
• Branded content with a distinctive brand color scheme
• Eye-catching visuals
• Readable text (from a distance)
• Clearly states what you do
• Presents your solution to your client’s problem
• Captions for critical message points – also readable at a distance
• Built using the “nugget” scripting strategy: with items of value every few seconds.
• Works with the volume turned down
• Does NOT depend on audio – why compete with tradeshow noise?
Good tradeshow videos – like any other video - begin with a plan:
• What is its objective?
• Who will be watching?
• What do you want viewers to do when they finish watching?
Let your message dictate style. Videos come in lots of flavors: live action, whiteboard, 2D animation, motion graphics, 3-D. Your message and your audience should dictate the style you use, not the reverse. At Story Vision Video, we’ve created all of these styles and can help you determine which is best for your project. Look anywhere on our website.
Need a great tradeshow video? Here are four successful tradeshow videos to stimulate your imagination.
Connect with us to learn more – we’ll help you get the perfect video to accomplish your objectives.
Our Easy Process
We take the load off your shoulders while keeping you in the loop at each stage:
You talk. We listen, gathering information as we go. About your objectives. Your target market. What keeps your customers up at night. Our brief questionnaire helps get to the heart of your story and the type of information we know we need to produce a great, effective video for you. We also provide creative ideas - the “hook” that catches viewer attention.
The script is the heart and soul of your video. It's where creativity comes to life. We write the script and send it back to you for approval. Next, we do a storyboard for whiteboard videos, and an art gallery for other video styles. You review and request revisions if needed. We work on it until you’re satisfied. We’re good. Most of our customers don’t need many revisions.
Your video! Here’s where it all comes together. Our narrator narrates and our editor edits, adding animation, music, sound effects and other nifty stuff until: Voilà! A masterpiece! Your masterpiece.
Once your video is edited we put it online for you to review. We make revisions if needed, and done! Yes, we offer unlimited revisions. NO, you won’t need them. Unlimited revisions are typically offered by off-shore production houses to overcome communication issues We’re 100% made in America and don’t have this problem.