Style is what your video looks like. Animated? Whiteboard? Live? Something else?

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Selecting a style of video need not be a conundrum.

 

One style is not necessarily better than another. In fact, there's only one hard, fast rule: your video's style should complement and enhance your story. Your message must appeal to your target demographic. Your story is the most important element of your video. 

 

Here's the quick-start guide on styles and their advantages with links to examples in red.

 

2D Color Animation - captures attention and holds it longer than many other styles. 

 

Whiteboard - Whiteboard videos have greater retention than many other styles.

 

Both 2D Animation and Whiteboard are great at explaining complex concepts and processes. Both are excellent when “live” video is impractical, too time consuming or cost prohibitive. Both styles keep the visual simple and focused, eliminating distractions.

 

Motion Graphic videos are the most versatile for abstract concepts, and for effectively explaining organizational flows and processes. Also great for tradeshow videos.

 

Live action is best when you need real people and real situations. Original video can be shot to order on location, but effective live action videos can also be accomplished at much less cost through the expert use of stock video. 

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3D Perfect for technical applications, when you need to accurately show the inner workings of a product.

 

Mixed Media can be among the most effective, with the freedom to use any styles in combination to get where you are going.

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The bottom line: My belief – based on years of experience – is that the most important component of your video is the story it tells. Wrap your marketing message in a convincing story that connects on an emotional level with viewers and you’ll be ahead of the game every time. Once you’ve developed a good story outline, you’ll have a much better idea of what style of video to use. If you're still uncertain, call me!