Story Vision Video had the opportunity to create another whiteboard video for Twin Oak Advisors, this time producing a marketing explainer video for the insurance company's specialized disability insurance for physicians. 

 

The video is an textbook example of all of the objectives you’ll want to hit in a whiteboard explainer video:

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• It captures attention using whiteboard drawings of empathetic characters.

• It immediately engages the viewer - medical residents -  by making an emotional connection to their  most valuable asset: future income. 

• It establishes a need - protect that asset. 

• It educates - about the pitfalls of ordinary disability insurance. 

• It provides a solution - a guaranteed standard issue disability - with no pitfalls! 

• It provides additional detail and a call to action: who to contact to sign up.  

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Need a whiteboard video for your insurance or other business? Just call! 414-405-8197

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Dennis Dean is an Emmy-winning journalist and Chief Creative Officer of Dean Group Media and Story Vision Video. He may be reached at dennis@deangroupmedia.com, on his cell phone: 414-405-8197 and occasionally by shouting.