Why custom art?
Custom art - as opposed to stock art - provides a unique look that sets you apart from your competitors. Especially appropriate when it’s important to show specific equipment, technology or other items not usually found in stock art collections. Use of a slightly humorous character can provide a distinctly human touch that resonates with viewers and further increases retention.
The examples below for global thermal imaging leader FLIR show how we segmented what otherwise would have been too much information for a single viewing session. By dividing the project into logical components, the four resulting videos increased in effectiveness several-fold.
Our Easy Process
We take the load off your shoulders while keeping you in the loop at each stage:
WE LISTEN
You talk. We listen, gathering information as we go. About your objectives. Your target market. What keeps your customers up at night. Our brief questionnaire helps get to the heart of your story and the type of information we know we need to produce a great, effective video for you. We also provide creative ideas - the “hook” that catches viewer attention.
WE WRITE
The script is the heart and soul of your video. It's where creativity comes to life. We write the script and send it back to you for approval. Next, we do a storyboard for whiteboard videos, and an art gallery for other video styles. You review and request revisions if needed. We work on it until you’re satisfied. We’re good. Most of our customers don’t need many revisions.
WE CREATE
Your video! Here’s where it all comes together. Our narrator narrates and our editor edits, adding animation, music, sound effects and other nifty stuff until: Voilà! A masterpiece! Your masterpiece.
WE DELIVER
Once your video is edited we put it online for you to review. We make revisions if needed, and done! Yes, we offer unlimited revisions. NO, you won’t need them. Unlimited revisions are typically offered by off-shore production houses to overcome communication issues We’re 100% made in America and don’t have this problem.
