Why custom art?
Custom art - as opposed to stock art - provides a unique look that sets you apart from your competitors. Especially appropriate when it’s important to show specific equipment, technology or other items not usually found in stock art collections. Use of a slightly humorous character can provide a distinctly human touch that resonates with viewers and further increases retention.
The examples below for global thermal imaging leader FLIR show how we segmented what otherwise would have been too much information for a single viewing session. By dividing the project into logical components, the four resulting videos increased in effectiveness several-fold.