Strategic Business Video Production
414-405-8197
USA Made
Example Business Videos
Strategic Business Videos HelpSolve Communication Problems
How Businesses Use Sales & Marketing Videos
Help prospects understand what your company does and why clients choose you.
TRADESHOW & HOME PAGE
Client Challenge: Pull together a kick-ass trade show video in less than a month, using a dubious collection of old footage and some new smartphone video.
Video: Motion Graphics saved the day with AI used to improve image quality and knock the client's socks off. Tradeshow Success!
EXPLAINER
Client Challenge: GSI4Docs needed to educate physician interns and residents about why the wrong application can limit future disability insurance options, while explaining how GSI Disability avoids that limitation.
Video: Animated whiteboard explainer. Multiple versions branded for individual medical schools. SOLD!
CASE STUDIES
Client Challenge: Clamp manufacturer Vermatic asked us to convert dreary text-based case studies to something that would be eye-catching to prospects while providing informative value.
Video: We used the Vermatic's existing video, added some product photography, stock video and graphics to create a motion graphic video that captured attention, informed and motivated new prospects.
Client Challenge: Add on-camera client testimonials to our own website
Video: Montage of interview clips to provide 3rd party credibility that cannot be achieved elsewhere. You can only say you're great so many times. When your clients say it, your prospects believe it immediately.
TESTIMONIALS
How Businesses Use Product & Process Demonstrations
Introduce new products and services. Show how systems, equipment and services actually work.
EQUIPMENT DEMONSTRATION
Client Challenge: Evoqua needed a working view inside its VAF self cleaning water filter to educate potential buyers about the product's superiority.
Video: We produced a 3D cutaway version of the interior and exterior - in operation - and added additional marketing information to help position the filter as an industry-leading product. Major sales piece!
PRODUCT LAUNCH
Client Challenge: A healthcare client needed an attention-grabbing way to introduce a new device to plastic surgeons specializing in blepharoplasty.
Video: Our solution: an animated whiteboard explainer video focused on patient concerns both pre- and post-surgery, advantages of the new product and its widespread use and efficacy. Our problem-solution approach appealed to patients who should use the product and the surgeons who would be purchasing it.
SOFTWARE WALKTHROUGH (SaaS)
Client Challenge: Langan, a major consultant providing a mix of engineering and environmental services, needed both a product roll-out and software walk-through to introduce its new HydroSuite SaaS product for utility management.
Video: Animated color characters, informative motion graphics and problem-solution format captured viewer attention, while providing a solid overview of HydroSuite's features for utility decision-makers and managers.
How Businesses Use Training & Internal Communication Video
Improve employee training, enhance internal communication.
INTERNAL COMMUNICATION
Client Challenge: A+E Networks required a video that would introduce, educate and stimulate employees to use a new career growth
Video: Animated color characters and an empathy-producing script introduced employees to workers just like themselves using the program. Along the way, the story highlighted major components of the program and how to participate. Called "Cultivate," we drew on a greenhouse analogy comparing the growth of plants to the growth of careers. Boom! Massive employee buy-in!
ONBOARDING
Client Challenge: RMS needed an eye-catching way to provide critical employee onboarding information to managers. It had to draw in viewers, inform and be memorable.
Video: A hand drawn whiteboard video was the way to meet all objectives. And do it in a relatively brief time frame.
TRAINING
Client Challenge: In the natural gas industry, attention to hardware maintenance and repair is critical. Training videos demonstrating proper procedure are mandatory. That is particularly true when coupling pipes that carry volatile material, such as natural gas. Education is key.
Video: Video and strategic graphics provide a step-by-step process of the correct way to assemble a bolted coupling joining polyethylene pipe.
