Strategic Business Video Production
414-405-8197
USA Made
Compare Styles
The right style depends on what you need to explain, who needs to understand it, and where the video will be used. Here’s a quick guide to six approaches we use to help businesses communicate clearly.
Every Style for Every Purpose
Live Video
Use Live Action Video when your viewers need to see real people, locations, processes, equipment and products.
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Capabilities
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Customer testimonials and case studies
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Company introductions and leadership messages
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Product or service demonstrations
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Workplace culture, recruitment, employee stories
BEST FOR:
Motion Graphics Video
Motion graphics use animated text and graphic elements to make information easier to follow. They work especially well when the message depends on steps, numbers, comparisons, or abstract ideas.
BEST FOR:
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Trade show loops
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Brand videos
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SaaS Videos
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Explaining a service, system, or process
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Presenting data, statistics, or key benefits
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Highlighting features and differentiators
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Adding clarity and energy to a presentation
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Creating short videos for websites, social media, or trade shows
Whiteboard Video
Whiteboard videos reveal a story through illustrations drawn on screen. The unfolding visuals - and seeing the drawing happen - capture attention, make complex ideas approachable, and increase retention. This video explains the science behind whiteboard and what can be done with it.
BEST FOR:
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Explainer videos
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Breaking down complex concepts or processes
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Introducing a new service or unfamiliar topic
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Training and educational content
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Explaining ideas without relying on footage of a specific place or product
Color Animation
Color animation uses illustrated characters, scenes, and objects to tell a story. It gives you flexibility to show situations that may be hard to film or to create a distinctive visual world for your message. It's also faster and more economical than live video.
BEST FOR:
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Explainer videos
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Showing how a service works in a relatable situation
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Explaining ideas that are difficult to film
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Making technical or abstract topics more accessible
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Creating memorable characters or brand visuals
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Reaching audiences with a friendly, story-driven approach
AI Video
AI video can use AI-generated presenters, imagery, or other visual elements as part of a planned video. It can be useful when you need a straightforward presentation or a way to explore visual ideas efficiently. The best approach depends on the message and the audience’s expectations. Economical, fast.
ADVANTAGES
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Create consistent, high quality videos without being on-camera
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Augment traditional video with scenes that are otherwise impossible to achieve
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Generate high accuracy whiteboard art for manufacturing and other process videos
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Prototype concepts before committing to full production
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Mixed Media, Stock
Mixed media combines approaches such as live footage, animation, motion graphics, still images, and narration. Each element can do a different job within the same video.
ADVANTAGES
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Mixed media video can be among the most effective, with the freedom to use any styles in combination to get where you are going. Create consistent, high quality videos without being on-camera
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Utilize existing assets and stock video to produce highly effective videos with speed and economy.
