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Animated Whiteboard Video and Explainer Video & Other Nifty Topics!

What You Really Need to Know About Hosting Your Business Videos on YouTube, MySpace, Facebook, et al

When to use, and not use, YouTube for your business. 
 
It's a common phenomenon. A business owner- we'll call him Bill - began using video to explain his business and showcase his products. He posted his videos on YouTube, then placed the YouTube embed code on his web page so that his video - on YouTube - would play on his website. Easy!
 
It wasn't long before Bill discovered problems.   
 
Whose ads are those?
Visitors to Bill's website were seeing ads for other companies while they were watching his videos!  Some of his sales prospects they couldn't see Bill's videos on his website. They were blocked! Then, the worst: embedded links drew visitors away from Bill's website to YouTube, where they found his competitors' videos!  So much for learning about Bill's business!
 
Here's what Bill, and anyone else using video to market their business, needs to know about YouTube and other popular social networking sites.
 
YouTube is the second largest search engine in the world. But it's also a social media platform. So using it comes with advantages and disadvantages. Yes, you want your business to be found on YouTube. No, you don't want the problems that plagued Bill. Our platinum rule for using YouTube: Access YouTube's constituents, but host your videos elsewhere. How?
 
Build your own, branded YouTube page and pay a few dollars a month for a professional video hosting service.
 
You can build a branded YouTube page yourself or have someone else construct it. It doesn't take long. Once it's ready, you can upload your videos to it and access YouTube's ga-zillions of users and incredible search capabilities. But don't link these videos to your website. 
 
Use a pro
Instead, upload copies of the same videos to a professional video hosting service that is not a social media site. like . Social sites such as YouTube, Vimeo or Facebook frequently get blocked by corporate IT departments bent on keeping their employees from watching videos of accordion-playing cats. Facebook is the most-most blocked social site in the world. MySpace is second. YouTube is third.  
 
Just say no
Other reasons not to host your web videos on social media sites: 
• Limited and difficult page customization
• No real thumbnail choice. You're usually stuck with what the platform provides
• Inconsistent streaming (slow or stalled playback)
• No adaptive bit streaming (YouTube can't detect user bandwidth and compensate)
• Unwanted competition in "related video," promoted video ads, overlay ads and banner ads
• No links to your website from your YouTube videos that appear in Google searches (good for YouTube, bad for you)
• No or virtually non-existent customer service
• Account shutdown (YouTube can shut you down at any time for any reason) 
• Limited video length (15 minutes)

Professional video hosting sites don't get blocked, so that's where you want your videos. They cost just pennies a day, provide easy-to-use embed code, come without all the other problems of social sites, and often offer lots of extra bennies. Be sure to use a site that offers HTML 5 compatible video so your videos will plays on iPads, iPods, Androids and other smart phones and tablets that don't support Flash.
 
Personally, we use iPlayerHD. It's a superb site with great features and outstanding customer service. They'll even talk to you on the phone! You can sign up here, http://www.iplayerhd.com/go/hostyourownvideo or, if you prefer not to dink around with any kind of technical stuff, call us and we'll by happy to set up your account and upload your videos for you. 
 
What are you waiting for? 
 
Questions?  Click or call 262-238-8740. We're happy to share our knowledge and experience and more than happy to help. 
  
Dennis Dean
 
 
Dennis Dean is Managing Partner with Dean Group Media, Chief Creative Officer and creator of Story Vision Video and a former Emmy-winning journalist. He may be reached at info@storyvisionvideo.com, at 262-238-8740 and sometimes by shouting loudly.
 

Welcome to Our Blog - The Blog for
Animated Whiteboard Video and Explainer Video & Other Nifty Topics

Why You Need a Whiteboard Explainer

The Case for Animated Whiteboard Explainer Videos

There's no doubt, great animated whiteboard, animated sketchpad, and animated illustration explainer videos do wonders to explain what you or your organization do, not in great detail, but at a level that captures and holds attention, informs and motivates.

How?

First, they catch and hold attention. Great explainer videos are visually exciting. Eye-catching. They're eye-candy on your website. Watching an artist's creative work is always fascinating, even if you're not interested in the subject being created.

Second, the best explainer videos, whether whiteboard, sketchpad, illustration, computer generated animation or done in virtually any other style that is simple and interesting, provides a first layer of information for the viewer. "Layering," the process of giving information gradually, in controlled portions, is critical to the process of effective education. Confront visitors with too much information too soon - and they're gone.

Third, great explainer videos provide solutions to problems. They understand the viewer's pain points and show them how your organization can ease the pain.

Fourth, an excellent explainer video sticks to one message. Usually, it explains what you or or your organization does. It's amazing how many companies have websites that requrie you to dig through a bunch of pages to learn what they do, rather than stating simply and succinctly on the first page.

Fifth, a professionally created explainer video motivates viewers. Placed on your home page, a well-done explainer video will hold people on the home page long enough to impart a clear message, then release them, well-motivated, to drill down through your website for more information. Once they have a basic understanding of what you do, "browsing" is O-K.

This is our first blog. Book mark this page and come back soon for more!

Dennis Dean
Chief Creaive Officer
Story Vision Video

Want to learn more?

Call us at 262-238-8740 or email: info@storyvisionvideo.com

To learn more about Dean Group Media, Just click here.

Story Vision Video™ is iPhone and iPad compatible!

Get Started Today! Click for Information and Pricing.

About Our Explainer Videos

Animated Whiteboard Explainer Videos

Story Vision Video™ and its animated whiteboard videos are a product of Dean Group Media.

At Dean Group Media, we use Emmy-winning talent and years of story-telling experience to provide the very best explanatory videos. Our animated whiteboard videos are exceptional for first-time explanations of what you do, utilizing entertaining cartoon techniques and attention-keeping narrative style.

Story Vision Video™ is excellent for explaining your business, processes and concepts, how your products and services work (how it works videos) and for instructions or lessons in instructional and educational videos.

Want to learn more about what Story Vision Video™ can do for you? Call us at 262-238-8740 or email: info@storyvisionvideo.com

To learn more about Dean Group Media, Just click here.

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